Etesia UK recently welcomed dealers from across the UK and Ireland to a dealer day at Primrose Hill Farm in Oxfordshire.

Attendees gathered to explore the manufacturer's latest product innovations, gain industry insights, and connect with key figures in the sector.

A highlight of the day was the official UK launch of the Pellenc Essential range. In addition, four new models were unveiled in the ET Lander range.

Attendees were also given an exclusive preview of new battery and flail products, which are set to be officially launched at GroundsFest this September. 

The dealer day featured a line-up of speakers that included:

• Thomas Meyher, President of Etesia SAS, highlighted the company’s global vision and ongoing commitment to innovation.
• Leo Copping, Kramp, discussed Etesia’s partnership with Kramp and the importance of efficient parts stocking.
• Matt Fasham, AEA, delivered a session on the safe handling and storage of batteries.
• Nick Darking, BAGMA, outlined the benefits of BAGMA membership and its relevance to dealers.
• Andy Stafferton, spoke about working capital finance and stocking plans, helping dealers navigate financial considerations.

Attendees were split into three groups and rotated between three stations, allowing them to experience a variety of interactive sessions. 

Scott Reynolds of dealers RT Machinery who attended said, “The new products that we’ve seen today have been an eye-opener. A huge amount of our customers are talking about battery products every single day and are introducing them into their businesses. It has been a really good event - a great balance between indoor presentations and hands-on demonstrations.”