Massey Ferguson has announced it is to receive a Red Dot Award: Product Design 2021 for Product design, in the commercial vehicle category, for the MF 8 S Series of tractors.

An international jury selected the MF 8S from thousands of entries from more than 60 countries for the award.

“We are honoured the MF 8S has been chosen to receive this special award,” said Thierry Lhotte, vice president & managing director Massey Ferguson, Europe & Middle East. “With the MF 8S Series, we are defining a new era in tractor design, which the jury has distinguished with the Red Dot: Product Design 2021 Award.

“Developed for farmers by farmers, following seven years of thorough testing and extensive customer consultation, the MF 8S Series combines radical designs with a practical purpose. While equipped to a superb specification, it also introduces a completely new and enhanced user experience,” adds Mr Lhotte.

“The MF 8S launch was just the first milestone of our fully rejuvenated tractor range offensive. We are thrilled to have received such industry leading awards for the MF 8S together with farmers’ recognition through their choice for their new tractor. This is just the beginning. After the MF 8S and the MF 5S launches in 2020 we are now looking forward for new launches to come by the end of the year 2022, meeting farmers’ demand for straightforward and dependable smart and connected machines,” adds Francesco Murro, director marketing, Massey Ferguson Europe & Middle East.