Winter is a traditionally quieter time in the dealer calendar however it still presents opportunities to reach out to your customer base and drive footfall in stores.
One such opportunity is winter servicing - a useful form of income for dealerships.
Sending out service reminders to your customers encouraging them to bring their machines in to the workshop is a helpful way of preparing them for the next season whilst also increasing the chance of in-store purchases for your business.
An annual service using genuine Husqvarna spare parts will extend the life of the machine and maintain its performance level. Any issue found during the service will become pro-active preventative maintenance rather than re-active ‘after it’s failed‘ repairs – a valuable involvement from a dealer perspective, stopping future downtime for the customer ahead of the next season.
Husqvarna offers diagnostics tools that enable simple and efficient servicing of Battery, Robotic and Autotune™ products from a laptop computer. Using Husqvarna diagnostic tools and specialist service equipment ensures a high quality service. This not only applies for customers but also improves the working efficiency in the workshop which leads to reduced service times, increasing profitability. Husqvarna also offer fixed price service boards, posters and flyers for your service area and service checklists for most product ranges, including our Battery Series that can be handed to the customer with the invoice.
Husqvarna provides dealers with service books on Riders and will soon bring this to Husqvarna Automower® to ensure the end user always has a premium experience, even after the product has been bought. Alongside service books, Husqvarna also provide Welcome Packs for Automower® and Riders. Together these ensure that the end-user is reminded about servicing their product regularly and are aware of ‘preventative maintenance’, driving more business to your dealership.
Helping to drive additional service revenue, selected Husqvarna products can benefit from extended warranty periods up to 3 years based on terms and conditions. The winter period is ideal for both customers, who will not be using machines, and dealers who are normally quieter in the winter season. Preventative maintenance is one of the easiest ways to secure customer satisfaction and retain their loyalty over time.
New for 2018: Husqvarna Connect App
Did you know? Husqvarna will soon introduce real-time ‘how to’ and maintenance guides for end users on a select range of Husqvarna Battery connected products, giving them notifications on when a machine should be serviced. As the battery market is growing at a rapid pace, the surrounding technology will only become more important.
Winter presents dealers with a chance to strengthen relationships with customers by being a sounding board for the seasons ahead – make sure you’re the ‘go-to’ source regarding preparation for 2018’s work.
For more information visit: www.husqvarna.com/uk