First established in 2014, ABA Groundcare based in Tiverton, Devon are celebrating 10 years of selling Yamaha’s ATV range this April.

Jamie Hutchings initially set up the business following dealer changes in the area and was awarded the franchise in 2014. He said, “Yamaha UK were forthcoming in working with me, it felt like they saw the opportunity to keep growing the brand in the area. We have gone from being one of the youngest dealers to now one of the older ones.”

When the partnership first began, ABA Groundcare sold up to 20 ATVs per year, now the company say they sell over 85 units into the surrounding area. The dealership took on a bigger area in recently following the purchase of Hayes Garden Machinery at the end of 2023. The business now operates from two locations: Tiverton, Devon and Dorchester, Dorset.

“Yamaha holds a strong reputation in the area, and we will support any potential customers but most of our ATVs go to the farming community," explained Jamie. "We are confident in the brand from the product point of view but also from the back-up and after sales support we receive from Yamaha UK themselves.”

Gareth Sloane, manager, Power Products, Yamaha UK added, "Jamie and his team have consistently demonstrated a deep understanding of the needs of their customers and a true passion for the Yamaha brand. Their dedication to providing exceptional service and expertise has been instrumental in the continued growth and success of Yamaha ATVs in the southwest region. We look forward to many more years of this successful partnership." .