Husqvarna will be giving away £300,000 worth of gardening equipment across the UK, as part of its latest campaign, the 2016 'Husqvarna Automower® Challenge'.



The company says this exciting robotic lawnmowing project aims to recruit 100 participants from across the UK to trial the Husqvarna Automower, in their garden this summer, allowing them to see for themselves the benefits of the world's most advanced robotic mower.

Capable of managing a lawn size of up to 6,000m2 in any weather, Husqvarna says the Automower can tackle even the most complex of lawns, including those with rough terrain and slopes up to 45%. Cutting just a few millimetres of grass at a time, the Automower keeps lawns neat and healthy by distributing small grass clippings back into the lawn to act as a natural fertiliser, meaning also that there is no need for grass clear up afterwards.

Husqvarna UK Sales and Marketing Director, Ken Brewster explains: “The awareness around robotic lawnmowers in the UK is significantly lower than in Europe. We want to show UK gardeners that robotic lawnmowers have huge benefits immediately saving time, eliminating noise, ease of use and environmental advantages.

“English lawns have a world-wide reputation of being immaculate, lush and of course striped and what we’re curious to find out is how much culture plays a big role when it comes to maintaining the lawn. We are eager to learn how the gardening nation will experience and respond to having a robotic mower managing their lawn.”

The Husqvarna Automower Challenge is open for entries from 18th February to 31st March when the lucky 100 will be revealed. Each participant will receive a model of robotic mower to suit the size and complexity of their lawn, which will be installed by a specialist Husqvarna dealer from the beginning of April.

Ken added: “This is one of the largest campaigns Husqvarna, as a company, has ever undertaken in the UK, not only do 100 gardeners get to test one of the best-selling robotic lawnmowers on the market today, but they get to keep it and continue to use and maintain their lawn.”

To qualify to take part in the challenge, participants must have access to a lawn which is between 500m2 and 6,000m2, be active on social media and be able to capture and upload video content online, to share their Husqvarna Automower® experiences.

To find out more about the Husqvarna Automower® Challenge visit: www.automowerchallenge.co.uk