Fella, AGCO's green harvesting brand, is set to grow thanks to significant investment in 2.6ha of land adjacent to its existing site, which is being used to expand the manufacturing, assembly and office areas at its factory at Feucht near Nuremberg, Germany.
This investment in additional land will allow Fella to increase its current floor area by more than 60% and help it achieve its ambitious plans to double turnover in the next five years. Since 2011, when Fella was fully incorporated into AGCO, the brand has expanded rapidly and is returning record results.
"In 2012 we achieved the highest ever turnover in Fella's 95 year history," says Reinhard Brunner, Fella Managing Director. "A 30% increase in turnover, compared with the previous period, saw nearly 9,000 hay and silage making machines leave the factory in the calendar year."
This success, he adds, is undoubtedly largely due to the takeover by AGCO and the ambitious growth strategy it is putting in place at Fella, which is now the Corporation's Centre of Excellence for Green Harvest machinery. With the new factory facilities and office expansion, Fella is now taking a further important step forward in meeting planned growth objectives.
"We are delighted our highly efficient Fella team has achieved such recent success and we are looking forward, full of optimism, to a secure future," adds Erhard Korndörfer, Facility Manager at Fella.