Dickies, the workwear and leisurewear brand, has announced that it will be the ‘associate sponsor’ for the new MCE British Superbike team - Be Wiser Kawasaki.

In recent years, Dickies involvement and presence within MCE British Superbikes has grown considerably, having sponsored various race teams and riders. This season was the biggest year for Dickies in regards to sponsorship, having been a main sponsor for Tyco Suzuki (TAS Racing), throughout the duration of the Championship.

Dickies has now turned its attention and backing to a newly announced MCE BSB team, Be Wiser Kawasaki. The team is set to announce its two big-name rider signings for the 2014/15 Championship season in the coming weeks.

Maurice Morton, sales & marketing director at Dickies, commented: “We are delighted to be the associate sponsor for the new MCE BSB team. We, as a brand have tried to ensure that our presence with MCE BSB has grown considerably over the years, and this move emphasises that. The Dickies brand has become a hugely recognised brand over all race circuits, and we hope we can continue to show our support in the MCE BSB arena.”

As well as the backing of the new race team, Dickies have also announced that they will have a greater presence at each round of the Championship next season for its competition UK Worker of the Year 2015. Dickies have been running this competition for the past five years, and last season had a stand for entries into the competition at various race meetings to try and find hard workers in the UK, that deserve to be recognised for their graft.

Dickies 2015 MCE BSB investment now means that the Dickies showroom along with UK Worker of the Year will be present at all race meetings next season, both for UK WOTY entries and to sell team clothing for the new Be Wiser Kawasaki Team.