E.P. Barrus has introduced a new Cub Cadet showroom concept to support its dealers in the promotion of the brand.


Cub Cadet's Power-Shop

The new Cub Cadet Power-Shop has been designed and developed by MTD to promote a consistent brand image throughout Europe. The company says its "innovative, modern ‘look and feel’" aims to help dealers create a strong Cub Cadet presence within their showrooms.

The Power-Shop system, which is currently in its pilot phase with UK Cub Cadet dealers, features a raised platform with graphics and logos to provide definition for the machines, a logo banner, a graphic backdrop and an interactive touch screen to show videos and product images.

“Our aim is to provide our dealers with every possible tool they need to successfully promote the Cub Cadet brand and increase their sales. We are currently running a pilot scheme of the Power- Shop with ten dealers, but if it proves successful we hope to roll it out further,” explains Nick Hills, general manager of the garden division at Barrus.

“The cost of the Power-Shop has been subsidised by Barrus making it an extremely cost efficient option. The dealers have also agreed to monitor the effectiveness of the display, helping us to identify ways in which we can improve this highly successful and valuable sales tool,” adds Nick.

Any dealer wishing to discuss introducing a Power-Shop display to their showroom in the future, should make contact with their Area Sales Manager.