The creation of these new roles reflects the company's recent review of sales strategy in the UK and Ireland and the creation of dedicated sales channels for golf and municipal.

In this role they will be responsible for sales and demonstrations in their respective territories ensuring the smooth transition from initial demonstration through to the closing of the sale.

Harvey Doughty will be responsible for the Golf sector in the north of England and his dealers include Lawn Mower Services, Platts Harris, Thompsons Groundcare, Gibson Grass Machinery, John Osman, Sharrocks Grass Machinery and Burrows Grass Machinery. He will report to Nick Brown, UK and Ireland Sales Manager-Golf.

Robert Hayward will be responsible for the Municipal sector in the southeast of England and his dealers are Ernest Doe and Sons and Bartram Mowers. He will report to Will Carr, UK and Ireland Sales Manager-Municipal.