Suffolk-based machinery dealership, P Tuckwell Ltd have this week launched a new corporate brand identity, name and tagline.

The organisation will now be known as Tuckwells, a name already used by many of their customers. With the tagline, 'Machinery for every landscape'. 

The company says that as a long established, third generation family business it became clear that the equity and reputation built under its previous identity was a hugely valuable asset. This, they say, led to the decision to evolve the brand rather than completely change it. 

“Over the past 67 years, we’ve built a strong reputation for customer service,” said James Tuckwell, managing director of Tuckwells. “It was important that we continue to build on the legacy that my grandfather created, and although we have seen huge changes within the business, we will always remember how it began.” 

Len Tuckwell started the business in 1954, selling Ferguson tractors, and by 1964 became one of the first John Deere dealers in the UK. The latest evolution of the business has seen the acquisition of Burden Bros  Agri, the John Deere dealership covering Kent, Surrey and East Sussex. Tuckwells now employs nearly 300 people across the South East. 

“We can’t wait for our customers to see the newest version of the Tuckwells brand," James continued. "We are really excited about the visual changes across all 10 outlets, but more importantly are very proud of what it stands for. Our family’s heritage is very important, as is the very first tractor that my grandfather sold - which is why it remains an integral part of the logo.

"We are also a growing business, with an extended family made up of every single one of our employees. It’s important that their efforts as a team are recognised - hence we are now known as Tuckwells."