Hayter and Toro have appointed a new sales and marketing manager, Craig Hoare.

Craig will oversee the sales and marketing operations for the brands and manage day-to-day activity.

Craig Hoare

Prior to his role at the company, Craig gained a wealth of sales experience through roles both within and outside of the gardening industry. With an early career in the retail and service sector, Craig worked his way up into the role of general manager at Garden Machines Northampton. During his 17 years at the firm, Craig gained a great understanding of the workings of a garden machinery dealership, overseeing showroom sales, service, workshops and spare parts. Alongside the running of the retail store, Craig was also responsible for the wholesale, insurance and e-commerce aspects of the business, with a focus on developing the marketing and promotion of the dealership.

In 2017, Craig made the move to EP Barrus Ltd, where he worked as the sales manager for their Garden Division. He was responsible for the UK dealer network, where he oversaw the entire gardening division including profitability, stock management and marketing.

In his new role at Hayter and Toro, Craig will work closely with both the sales and marketing teams to strengthen and streamline the companies’ presence in dealerships, online and through its marketing communications.

“I was really excited to join the Hayter and Toro team, as they are both significant cornerstones within the gardening sector," said Craig. "Having worked in organisations supplying Hayter and Toro’s products, I feel I am in a great position to drive the brands forward, increase sales and expand our market share online and within dealers.

“My role provides me with a unique opportunity to bring the Sales and Marketing teams closer, with an aim to strengthen existing relationships between the companies and their dealers to support our overall growth and success.”