Hayter Ltd has announced the launch of their new website, which corresponds with activity to celebrate 75 years of business. The company say the move is a significant brand investment to further grow their brand.
 
As the focus on digital has become increasingly important over the past decade, with significant growth over the past year, the manufacturer says they recognised that it was time improve their digital presence to better meeting the needs of their customer. The new, updated website is focused on delivering a quality customer experience while also supporting dealers with enhanced features, user guide storage, warranty registration and dealer locator functions.
 
The new website will be launched in two parts. Phase one will be launched with all the immediate materials needed for customers and dealers, including key product ranges. Phase two, due later this year, will dive into the Hayter archives to explore the rich history of the company. A series of blogs and tips on lawn care will also be established.
 
Craig Hoare, sales & marketing manager, said of the launch, "In our 75th year, it is fitting that we improve Hayter's digital presence to meet the needs of our customers. This new website is the culmination of a year’s hard work by the sales and marketing team and is a huge investment in the Hayter brand. I am delighted with the result and excited to see the full launch.”