Zetor Tractors plan to release a 2020 calendar - however unlike in the past, the photographs will focus on everyday tractor use, combining the daily routine of the machines in artistic settings. And for the first time this year, tractor fans and users will be involved in the preparation of the calendar.
For the 2020 release, the company say they are planning several changes. The first is showing the use of their tractors in ordinary activities and in normal environments.
The second new feature is asking for input from fans and customers, who will contribute some of the photos for the calendar. The cover page will be composed of photos sent in by users themselves.
Jakub Hurta, marketing manager of Zetor Tractors said, "Traditionally, customers have been accustomed to two types of calendars: product calendars and limited edition calendars. Although they have been very successful, we have decided on a change this year.
"The 2020 calendar will primarily be dedicated to our customers and fans, who we will ask to join the project. We hope that they will be happy to see their favourite tractors in a variety of situations and, at the same time, we are looking forward to the interesting stories that will come with the photos."
To participate in the project, photos can be submitted via a web form before 11.8.2019. Selected photos will be used on the cover page of the calendar. Zetor will then offer one of the participants the opportunity to have photographs taken for the calendar.
“The photos sent in should show Zetor tractors in any of the situations our customers use them in,” said Jakub Hurta.