Doosan Bobcat has announced the appointment of Gary Hornbacher as the company’s new President for the Europe, Middle East and Africa (EMEA) region.

Gary Hornbacher

He will be based in Dobris, Czech Republic, where the company has consolidated its manufacturing facility, R&D center, training institute and EMEA headquarters onto one campus spanning an area of 120,000 m2. 

The manufacturer says Gary Hornbacher has served in a diverse number of roles during his 36-year tenure. He brings extensive experience in sales & marketing, product management, strategy, and total quality management. His most recent position before coming to EMEA was as Vice President of channel development & raining at Doosan Bobcat North America.

Scott Park, CEO and vice chairman of Doosan Bobcat said, "Gary’s previous experience as Senior Vice President Commercial in the EMEA region coupled with his diverse background with Bobcat positions him to effectively drive forward our strategic vision and motto - we empower people to accomplish more."

In this role, Gary says he will focus on a people-first culture by creating a collaborative environment where people can thrive and by leveraging individuals’ talents to accomplish amazing achievements.

"I am thrilled to join the dynamic Bobcat EMEA region, and I look forward to again serving alongside our team,” said Gary.

He will assume his new role effective 1st July 2023 and will report to Scott Park, CEO and vice chairman of Doosan Bobcat.