Do hire and sales mix - or are they different business models?

Dealers often stock a few specialist machines to hire, or loan machines to cover breakdowns.

However, they tend to view hire as time-consuming and risky with excessive paperwork to cover health and safety issues. They also believe hire takes away sales opportunities.

Max Pearce sees things differently. He runs, Exsel Plant and Tool Hire, a family-owned plant hire company in Southampton and recently bought local garden machinery dealership Kings Worthy Garden Machinery - and now runs both businesses side-by side as one company with a combined customer list.

Talking to Chris Biddle for the Inside Agri-Turf podcast, he describes the benefits of an additional, and complementary, income stream - and also of providing a valuable service to the cruise ship sector.

Chris first reflects on the way firms like Cazoo and Cinch have disrupted the established second-hand car market - and wonders whether 'disruptors' might have an impact on the agri-turf machinery sector.

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