Massey Ferguson has agreed a partnership with buying cooperative Fram Farmers to provide members with exclusive discounts on a range of new MF tractors - following Fram's previous arrangement with CASE IH coming to an end.
Ben Prouse, MF area sales manager, shaking hands with Gordon Cummings, GFI strategic partnership manager, Fram Farmers, alongside members of Fram Farmers and Massey Ferguson
Based in Framlingham, Suffolk, Fram Farmers has been running for over 60 years and is the oldest farmers’ cooperative in the UK. It supports nearly 1600 farm businesses, across 39 counties, with input purchasing, grain marketing and administrative works.
The partnership will allow all members access to an exclusive discount when buying MF tractors through Fram Farmers, on top of any central MF finance offers. The discounts will be available on any Beauvais-built MF tractors, which start with the MF 5M, inclusive of all models up to the flagship, MF 9S.
Speaking on behalf of Massey Ferguson, Ben Prouse, area sales manager, said, “This provides MF with greater coverage across the country and increases brand awareness with farmers that might not have considered MF tractors in the past. Sometimes it’s worth looking at what else the market can offer and we’re hoping this affiliation will do just that. We’re delighted to be partners with Fram and deliver savings for their members.”
Darren Bantick, head of machinery and building materials at Fram Farmers added, “Our relationship of 25 years with another brand recently ended and we approached Massey as we felt its product range would be a great fit for all our members. MF has an extensive UK dealer network and is a respected and reliable brand with a good warranty package.
“A key point for interested farmers is that the discount is applicable to invoice price, which means the full spec of the machine is considered, and not just the base unit price. Enquiries must come through Fram Farmers first with the discount applied at quoting and not after. Our customer base is split between livestock and arable, so the MF range is an ideal fit.”
