THE FUTURE LOOKS BRIGHT FOR HUSQVARNA AUTOMOWER® The UK market continues to grow
Husqvarna is the pioneer of robotic lawn mowing, with over 20 years of investment and experience in the development of robotic mowers. The demand for this line of innovative products is increasing year on year and now is the perfect time for dealers to invest in what many believe to be the future of lawn mowing.
Husqvarna Automower® Robotic Pilot Scheme in Edinburgh
Husqvarna Automower® is sold globally from Europe to America and Asia with products manufactured in a sustainable, state of the art factory in County Durham, England. The UK market continues to grow and offers dealers a unique opportunity to increase profitable revenue. Last year saw 100% growth, with 130% already this year and forecasts suggest exponential growth in the coming years.
Husqvarna’s commitment to robotic mowing has seen it invest in a number of initiatives, most recently it installed Husqvarna Automower® at Regent’s Park, London and Princes Street Gardens and The Mound, Edinburgh as part of its Robotic Pilot Scheme to improve the health of our cities. It has also installed robotic lawn mowers at Newcastle Airport and National Trust Cragside. These initiatives are adding to the product awareness of Husqvarna Automower® and increasing demand, making them a more attractive proposition to dealers.
As the awareness grows, so does demand, providing dealers with an opportunity to take full advantage of a rapidly growing and highly profitable product segment. Recent initiatives have shown businesses and councils that Husqvarna Automower® is a viable option to consider in the future. This opens up a huge potential customer base for dealers to supply not only consumers but also a growing network of commercial users.
UK Manager - Husqvarna Professional, Kevin Ashmore said; “Trials in both Edinburgh and London public spaces are working extremely well. Both municipalities and private enterprise alike are finding the very optimistic interim results a real eye-opener to the possible use of robotics reducing noise, pollution and greatly reducing fuel cost to the taxpayer.”
“There are many more applications where robotics can provide excellent solutions with low noise and constant efficient mowing from offices to leisure parks and sports grounds to hotels, the possibilities are huge.”
Stocking Husqvarna Automower® is an attractive proposition, not only is it a highly profitable product to an ever-growing customer base, but the increased potential service and installation revenue of Husqvarna Automower® means dealers are well positioned to make additional profits, beyond the initial sale.
Husqvarna Automower® also provides an opportunity for dealers to attract a wider customer base outside their usual cliental. It appeals to gardening enthusiasts, technology minded individuals, business owners and people looking for a more eco-friendly way of gardening.
Kevin Ashmore, continued; “Opportunities for growth domestically and increased public awareness is fuelling demand towards exponential growth. Husqvarna UK is preparing itself for an unprecedented demand in 2018. We believe that the UK market has really started to accept that robotic mowing is a viable solution to traditional methods.
Commercially we feel that the opportunities are equally exciting. Many commercial customers have never even considered how useful unmanned solutions can boost their efficiency. The benefits for dealers are clear to see.”
