British made Allett Mowers are the choice of the majority of the FIFA World Cup football venues in Russia. Allett is supplying a total of over one hundred and eighty-five units of mowers and accessories across eight stadiums and thirteen official training grounds.
The story of winning the business for the venues even made a filmed piece for the BBC which went out on Midlands Today, featuring md Austin Jarrett speaking on why the Russians selected their products
Allett at Kaliningrad stadium
The process of taking Britain to Russia and winning the mower business for the World Cup venues started about two years ago when Allett’s Export Sales Manager, Dave Allett, made a series of presentations at two seminars and demonstration days. Allett’s Russian distributor Unisaw followed this up by investing in demonstration machinery and carried out more demonstrations at the stadiums and training grounds. Unisaw are a particularly strong dealer and it was the combination of Allett products and Unisaw’s supply and support that resulted in success.
“I recently participated at a wonderfully well-run and attended seminar in Moscow, all organised by Unisaw,” says Dave, “and took the opportunity to present Alexander Markin, the CEO of Unisaw Group, with two awards, one for outstanding sales achievement - Russia was our biggest single export market last year - and the second for service excellence.”
Dave attributes this great British success story to the products being chosen for their ease of use and high performance, which makes them ideal for sports turf surfaces, coupled with the exceptional sales efforts of Unisaw. "We offer a comprehensive solution: high-quality equipment for the care of football fields and constant service support, and our partnership with Allett is a very important part of this. Our company has all the necessary skills and takes great responsibility. We are ready and willing to share this with the stadiums, both before and after the games. Our specialists will work very hard on a special schedule, travelling to the facilities to assist at any time," says Alexander Markin, CEO of Unisaw Group.
The main mowers supplied to the stadiums and training grounds are the Allett C34, together with cartridge accessories, the Regal 36, Buffalo 34 and RM34 models.
Most of the eight Russian stadiums such as Kaliningrad, Rostov-on-don, Ekaterinburg and Saransk, to name but a few, ordered three Allett C34’s and two Regals each. Sochi Fisht stadium has four Allett C34’s, two Allett Buffalos and four Allett RM34 mowers. The Unisaw supplied training fields took thirty C34’s and fourteen RM34’s between them.
FIFA World Cup 2018 Stadiums Supplied by Allett Mowers:
- Rostov-on-don
- Kaliningrad
- Saransk
- Ekaterinburg
- Samara
- Volgograd
- Sochi Fisht