Organisers of Agritechnica 2025 say this year's trade show will offer dealers an opportunity to explore cutting-edge technologies, connect with manufacturers, and strengthen their international networks.

As farms continue to embrace digitalisation, say the show organisers, dealers must adapt by offering not just equipment but also expertise in smart technologies. They promise that November's show will provide targeted support through initiatives like Business Matchmaking, which connects dealers directly with relevant exhibitors, and the International Dealer Center - a dedicated space for global dealer networking. Dealers registered through the official website can also benefit from visibility via the fair app and exhibitor directory.

Agritechnica says current challenges - geopolitical instability, rising interest rates, and extreme weather - are impacting farm incomes and investment confidence. While external pressures remain hard to counter, they believe dealers can stand out by offering expert advice, tailored digital solutions, and strong aftersales support. With more tech-savvy customers, says the show, it’s essential that dealership staff are trained to explain and integrate advanced systems like sensors, robotics, and precision farming tools.

New for 2025:

• Business Matchmaking: Facilitated B2B connections between dealers and exhibitors
• “Pop-up Talk Dealer” Sessions: Daily networking events with international speakers
• Workshop Live 2.0: Live demos focusing on service, AI, and automation
• Career Promotion: Targeted at attracting young talent into agri-machinery trades

Agritechnica 2025 takes place 9 to 15 November 2025 in Hanover, Germany.