The latest installment of our serialised roundtable discussion is now live on the Equip Digital Special Report.

In this third part of the conversation between UK dealer Jo Balmer of Balmer's GM and Service Dealer owner Duncan Murray-Clarke, with American dealer training experts Sara Hey and Bob Clements of BCI, product developments and routes to market are considered.

In this part of the wide ranging discussion, the point is raised that when products require less maintenance, there will be an inevitable shift in where those products are sold. The differences in approaches on both sides of the Atalntic are considered - as well as where product developments such as increased use of AI will leave dealers.

Watch on the Equip Digital Special Report.