Dealer feedback led product development, new brand identities and simpler ranges can all be seen at the Rochford GM dealer days taking place across the UK in September.

Join Rochfords at Murrayshall in Perth on Monday 12 September; Kelham House in Nottinghamshire on Wednesday 14 September; and Haynes Motor Museum in Somerset on Friday 16 September, to see new ranges from Mitox, Weibang and AL-KO, DR and more.


A new, simpler range of lawnmowers from AL-KO

A whole new range of Mitox products has been led by dealer feedback. Rochford say they took dealers' comments, evolved the range and added more products to it, ironing out any issues from the past, and adding new products to further enhance this expanding range.

Weibang sees a huge change for 2017, incorporating a new brand identity and including new products. The company says the 2017 Weibang range needs to be seen to be believed.

Rochfords also say dealers asked for a simpler AL-KO range, so they built it. 2017 will see a whole new range of AL-KO lawnmowers offering simplicity, more features and greater profit. The new range is built completely around dealer feedback including from the recent dealer dealer trip to AL-KO’s own research and development centre.

“These events are the culmination of over 2 years hard work, we have listened to our customers and built our ranges from these foundations. With an entirely new AL-KO range, simpler, better, and more profitable.

"A new brand identity and some phenomenal new products from Weibang including our first professional mulcher, and our new MITOX range which is refined, reliable, and most of all profitable. If there has ever been an RGM event to visit, this is the one and we very much look forward to seeing you there.” said Mark Rochford.

Join Rochfords on the road to greater success at their dealer days, where you will get the chance to win a luxury weekend break for two.

Contact your Area Sales Manager for more information or email jonathan.brett@rochfordgm.co.uk to book your place.