As we recently reported, the GGM Group have pledged to fulfil 12 months of fundraising for their chosen charity, the North West Air Ambulance, setting an ambitious target of £10,000.

This year's endeavours have now kicked off with the completion of a 96km bike ride across the North West from the depot in Haydock back to the head office in Colne via the Leeds and Liverpool canal.

Nineteen team members came together from across all departments, ranging in age between 18 - 62, to take on the 95 kilometre route. Despite facing sweltering heat and several punctures, the team finished the route together and enjoyed a well-deserved BBQ to celebrate.

To date the cycle ride has raised over £2,800 (and rising) for The North West Air Ambulance. The business says they will be running further initiatives over the coming months, with their aim to raise £10,000 for the charity over the year.

Managing director Chris Gibson explained, “Every year we carry out a physical challenge to raise funds for our chosen company charity and it’s a huge highlight in our calendar. Previously we have completed the Yorkshire Three Peaks and in 2020 we didn’t let lockdown dampen our spirits, carrying out a charity walk and cycle ride in socially distanced stints.

“I am hugely proud of what our staff have done in this year’s charity cycle and it is teamwork in the truest sense. Not everyone regularly cycles, yet they have committed to taking part in this challenge for our charity. As a family business, it’s fantastic for us all to come together.

“It’s a key part of our ethos at The GGM Group to give something back to the local community and North West Air Ambulance provide an essential service. Amazingly they receive no government or NHS funding so every penny we and others raise for the charity makes such a lifesaving difference.”

To support GGM's initiative and make a donation visit their Justgiving page.