The first Insight Session announced for this year's Service Dealer Conference will see GB Paralympic Gold medallist, 4 x World Champion, 3 x European and 3 x Word Cup winner, Frankie Allen MBE, address delegates.

Service Dealer owner, Duncan Murray-Clarke, said, "We are so honoured that Frankie will be joining us. Frankie will be talking about her journey and, tying in with our Conference theme this year, how important culture is with a Paralympic crew."

Frankie, who is currently ranked number three Paralympic rower in the world, is an ambassador for Behind Every Kick, a charity dedicated to helping underprivileged children through sport. She has recently been appointed onto the Women’s Sport Trust where she will be raising awareness of women’s sport and disability sport. She is also involved with the Reading Water Sports Centre where she coaches local disadvantaged young girls to experience rowing and the benefits of sports.

From learning to row on the River Thames at the age of 12, to becoming a Paralympic champion and multiple world record holder, Frankie Allen has enjoyed a remarkable rise in the sport. A double World Champion in her debut season with the GB Para Rowing Team in 2022, Frankie went on to defend her titles, break world records and secure Paralympic gold at Paris 2024. Alongside her sporting success, Frankie has recently graduated as a physiotherapist, with ambitions to support children with disabilities in achieving their potential through sport. Passionate about inspiring the next generation, Frankie was awarded an MBE in the 2026 King’s New Year Honours List for services to disability sport and improving access to sport for young people.

The 2026 Service Dealer Conference & Awards will take place on Thursday 3rd December at the Stratford-Upon-Avon Crowne Plaze - with this year's theme announced as Culture - Nature and nurture in business. You can head to our website now to register your interest for delegate tickets or sponsorship opportunities.