Ariens Company has announced the appointment of Masport to represent the company and the Ariens and Gravely brands in New Zealand, Australia and Oceania countries.
Ariens is a family owned business manufacturing snow blowers, lawn tractors and zero-turn mowers for commercial and high end consumer markets. The US company, which has been manufacturing since 1933, acquired the Countax and Westwood garden tractor business in the UK in 2010 and formed a UK and European base.
“Ariens are delighted to secure this new partnership with Masport in the Australia and New Zealand territories,” says Darren Spencer, Ariens Company Vice President EMEA and Asia, “during our discussions it quickly became apparent that Ariens Company and Masport Ltd’s principles of doing business are well-aligned, both companies share a commitment to forming long-term partnerships and creating responsible and sustained business growth.”
The Masport business began in New Zealand in 1910 and became an iconic New Zealand brand that is renowned in both New Zealand and Australia for lawn mowers and barbecues. Masport also supplies under its Masport and Morrison brands’ other products such as ride-on mowers, various other outdoor power equipment and barbecues.
Masport managing director Steve Hughes in front of the Masport building in Auckland, New Zealand
“Masport is excited about this new relationship with Ariens to distribute and provide after sales service for their products in our home region.” says Steve Hughes, managing director of Masport Ltd. “We see the Ariens and Gravely brands to be a perfect match with our current portfolio of quality products and this will allow us to offer an extended and wider product line to our specialist dealer base.
“Masport are proud to be commencing a partnership with a company that is aligned with Masport’s values and we see tremendous future growth opportunities in Australia, New Zealand and the Pacific Island region for their quality line of Zero Turn machines”.
In 2017, Masport became part of the AL-KO Gardentech Group based in Germany, which enabled them to add to their product offering with items such as water pumps & robot mowers. The company has offices in New Zealand and Australia and distributes to over 45 countries worldwide.
“Masport is a highly respected distributor of high-quality power equipment with an outstanding reputation within the local dealer network for exceptional service and support,” adds Darren Spencer, “I have no doubt that Masport will provide exceptional representation of the Ariens and Gravely brands.”
