Massey Ferguson has added to its internal team with Dave Chell rejoining as area sales manager covering north east England, and Aled Beech as sales support specialist for the west of the country, including Wales.

 
The company say Dave will be a familiar face to some MF customers and dealers, having been with the business in a sales support role until 2023.
 
Dave said, “I’m delighted to be back with the Massey Ferguson brand and team. It’s a product I’m passionate about and my knowledge and experience will be a great advantage to quickly support dealers in my area. My previous role in sales support means I understand what our customers and dealers require, which I can use to my benefit as area sales manager.”

 
In the west and Wales, Aled, who comes from a family livestock farm in North Wales, has worked for AGCO since 2023 in technical support before moving to the role of sales support specialist with Massey Ferguson earlier this year.
 
Aled said, “The switch to sales support specialist means I’m now responsible for product training and updates to help MF dealers become self-sufficient. Alongside this, I’ll also be on hand to support our dealer network with product-related queries and assist the MF UK sales team at shows and events.”