Exhibitor bookings for this year’s Midlands Machinery Show are running 15% ahead of normal says the show's organiser.

The event, which will be held on 16-17 November at Newark Showground, provides farmers and contractors the opportunity to view the latest kit, from new tractors to robots and precision sprayers to low disturbance cultivators.

“Exhibitors are clearly keen to return to farm events; new bookings were 15% up by the early bird deadline at the end of May, and repeat bookings are also flooding in,” said show organiser Elizabeth Halsall.

“Last year, 77% of our visitors attended to research and purchase new products and to meet suppliers face-to-face, and there will certainly be plenty for them to see.”

Chandlers (MF) Ltd for example will be bringing a large selection of the latest Massey Ferguson models and the Chandlers (FV) Ltd team will have a full range of Fendt and Valtra tractors, including some brand new models not yet released.

Gavin Pell, managing director at Chandlers said, “The farming industry is changing towards machinery that is high tech and often robotic to reduce labour and costs. Requirements are drifting towards newer, more advanced technology and we are excited to be able to offer the new FarmDroid to our customers.”

Almost 35% of visitors last year ordered a new product from the show, and 82% learnt about new products and innovations, says Elizabeth Halsall. “Given the close focus on farm and turf care machinery and equipment, both exhibitors and visitors know that they will get what they came for. Last year 93% of visitors were satisfied with the exhibitors’ offering, and with advance bookings already up on previous years, it promises to be a fantastic event for all involved.”