New Holland has been honoured with the prestigious Good Design Award in the Industrial Category for its BigBaler 1290 High Density from the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.

The BigBaler 1290 High Density was one of the product designs selected by the jury from a record number of submissions from manufacturers around the world and industrial and graphic design firms from over 48 countries. The award recognises the most innovative and cutting-edge industrial, product, and graphic designs, and the selection is based on the criteria of quality design of the highest form, function, and aesthetics. As a winner of the award, the BigBaler will feature in the Good Design Yearbook for 2020-2021.

Carlo Lambro, New Holland brand president, said, “We are honoured to receive this prestigious award. The BigBaler 1290 High Density is a winning example of how the collaboration between the CNH Industrial Design Team and our Product Engineering Teams enable New Holland to keep raising the bar on performance to the advantages of our customers. I would like to thank the design teams who developed this exceptional product and our manufacturing team at our Center of Harvesting Excellence in Zedelgem.”

David Wilkie, CNH Industrial design director, added: “The design vision for the BigBaler 1290 High Density stems from nature, inspired by the flowing lines of crops as they sway in the fields. It  incorporates the natural flow vision denoted by its sinuous, sleek lines that encapsulate the functionality of the machine and enhance the efficiency of the machine’s components.”