Winners included;

• Colemans of Millstreet Ltd for Irish Dealer of the Year,
• Lloyd Group Ltd as Large Dealer of the Year,
• Oakes Brothers Ltd as Medium Dealer of the Year,
• RES Tractors Ltd for Mixed Dealer of the Year and
• Brian Keys Tractors for Tractor Dealer of the Year.

Additionally, a selection of dealers were awarded Highly Commended plaques for consistently delivering outstanding results. Those dealers achieving this recognition were;

• Fife Tractors Ltd,
• Armstrong Machinery Ltd,
• Bryson Tractors Ltd,
• Hawkins Agri and
• T Alun Jones Ltd.

Dealers were recognised for their outstanding efforts from New Holland’s network of more than 60 dealerships in over 130 locations in the UK and Ireland, all providing high levels of local service to the farming community.

Andrew Watson, New Holland’s Managing Director, said: “I would like to personally thank all of our dealers and particularly those recognised with these individual awards, which are a reflection of their commitment to the New Holland brand and their customers.

“Each year New Holland and its dealers continue to grow and develop and we constantly strive to exceed the needs of our customers. With a committed and motivated workforce at the heart of the business, we will continue on this path of success."