An innovative, science-based approach to feeding dairy and beef cattle has won Keenan, the feed wagon manufacturers, the Oxford Farming Conference (OFC) and Royal Agricultural Society of England (RASE) ‘Practice with Science’ Award. Sponsored by AB Agri, the prize money totals £10,000 which Gerard Keenan says the company will invest into furthering their research into feed efficiency and carbon footprinting - two of the fundamental challenges facing meat and milk producers.

The award was set up in 2010 to recognise applied scientific work that has resulted in valuable benefits to the agricultural industry, particularly in relation to on-farm practices.

Commenting on Keenan’s application, John Giles, an Oxford Farming Conference Director, said: "The award is open to individual researchers and to businesses or institutions that have commissioned valuable research. The judges were impressed with Keenan's long-term investment into the Keenan Mech-fiber System which gives farmers a practical approach to improving their economic, environmental and animal health performance by adopting a precision feeding regime targeted at rumen efficiency."

"Their development reach has a strong international dimension which was also of interest to the judges. Keenan has worked with local feed companies in many countries including developing countries like India and developed countries like the USA to adapt the Mech-fiber System to suit local farmers' feed availability and feeding practices."

The Keenan Mech-fiber System was established based on work conducted by David Colman on 1,086 dairy farms which showed that after using the system for one year, milk production increased by 1.74kg/cow/day from 0.64kg less feed, equating to up to 10% improvement in feed conversion efficiency. The net margin gain on these farms translated to the equivalent of 54p/day or an additional 2p/litre of milk.

Gerard Keenan, the son of the company's founder, added that commercial companies have to play their part in helping farmers tackle the challenges of producing ‘more from less’. "British famers operate in an extremely volatile market with ever changing milk prices and feed costs. The Keenan Mech-fiber System offers farmers greater control over their feed efficiency through the simple management of the physical structure of the total mix ration (TMR). We are thrilled that our work has  been recognised by an award of this standing."

OFC's John Giles made the point that "this award addresses a fundamental need for agriculture because it bridges the big gap between the science-driven innovation farmers need on the ground and the 'leading edge science' work being done in research institutions. Keenan was selected because their work has added direct and measurable benefits to ordinary farmers not only in the UK but throughout the world."