Claas has confirmed its attendance at the upcoming Agritechnica exhibition which takes place in Hanover from February 27th till March 5th 2022.
The company has also announced their stand will move from Hall 13 to the EXPO Pavilions P32 to P35 and will feature what they describe as as a "completely revamped trade show concept."
“Agritechnica is a vital platform for us to communicate with customers and dealers”, said Jan-Hendrik Mohr from the CLAAS Group executive board. "The pandemic has been with us now for more than one and a half years, and many people are eager to meet in person once again, especially considering the high vaccination rate in the age groups generally attending the fair."
The company say they will be breaking new ground with its stand location in the EXPO pavilions P32 to P35 at the centre of the exhibition grounds.
“Situated at West Entrance 1, the position of our stand in Hall 13 during previous fairs was already very favourable”, explains David Schiefer, who is responsible for Agritechnica at Claas corporate marketing. “But the position in the EXPO Pavilions with the surrounding outdoor areas gives us the opportunity to reshape our stand concept, to present the Claas brand as well as our machinery and digital products in a new way and, due to the airier, split and larger stand area, to improve our compliance with the COVID-19 hygiene concept, while still introducing fresh ideas and approaches for product and topical presentations. Our stand will therefore enable an entirely new trade fair experience.”
Emblazoned with the slogan “Hard work. Smartly done.”, Claas will use the four pavilions and adjacent grounds to showcase a variety of elements, among them the Trion combine harvester model series that was launched in August and its latest smart system and digital solutions.
Additional information and details about the new stand at Agritechnica are promised for a few weeks before the fair opens.