The family-owned company Pöttinger has decided to cancel participation at the SIMA 2024 in Paris.

SIMA, the largest French trade fair for agriculture, will take place in November 2024.

Gregor Dietachmayr (above), speaker of the executive board, commented on the decision, saying, "We will focus our resources more specifically into communicating directly with our clients. We will emphasise activities that address our end customers and their needs. We want to support them in the best possible way."

The company say they believe that direct contact enables them to convey its product portfolio and digital solutions for grassland and arable farming products even better. Activities will continue to include local and national events alike. However, they say focus will be placed on flexible product training and presentations tailored to customer needs.

Pöttinger say they are sticking to the trade fairs though and will continue to participate in international events.

"As a globally active company, we would like the international trade fair organisations to coordinate their schedules better for the benefit of the exhibiting companies and visitors," explained Gregor Dietachmayr. "With the bulging trade fair calendar, the attractiveness of individual events can certainly be increased again."