Stiga UK held their first mass Dealer Conferences back at the National Motorcycle Museum in Birmingham since 2019 on Tuesday and Wednesday this week (September 13th and 14th). Roadshow events also took place at Wincanton last week and will take place in Edinburgh next week.

Dealers at the National Motorcycle Museum this week

At the events the company made a big announcement regarding national, end-user advertising for the brand, saying that in 2023 they will be spending a "7-figure sum" on getting their message across to the buying public.

Liz Senior, UK sales director & head of international key accounts at Stiga, said, "I’ve heard some of our dealers refer to Stiga as the best kept secret in the industry – fantastic quality products, great service, but nobody knows about it. Well that’s about to change.

"We shall be going loud and proud in 2023 as we put Stiga on television for the first time. There will also be a national billboard campaign, digital marketing, and socials – every kind of activity possible, we’ll be taking."

Liz continued, "We won’t just be big and loud on TV, we’re also investing in advertising materials to support our dealers’ stores. We will run campaigns in partnership with our dealers throughout the year. For example there will be a cashback promotion during 2023. We intend to go big with the campaign, to drive footfall to our dealers for the season."

Liz also said the company would be committing to further marketing investments, including putting a submission in for the Chelsea Flower Show, where they felt they would be able to talk to 200,000+ of their target consumers.

You can read more of what was said and seen at Stiga's event, in the next issue of Service Dealer magazine.