Ariens have announced that it has joined Made In Britain and will now adorn all petrol zero-turn mowers for the EMEAA market with the iconic Made in Britain mark.

Ariens has historically manufactured machinery in the United States, but, to better meet the needs of its European customers, opened its first zero-turn production line at its UK plant over three years ago. This milestone meant Ariens is able to manufacture its complete petrol zero-turn line-up of
Edge, Ikon XD, Apex and Zenith mowers - for the EMEAA market in Oxfordshire.

Made in Britain brings together the best of British manufacturing and only accredited organisations that meet its high standards can use its mark. In an official statement Ariens said, "There is also a growing awareness among consumers of the importance of buying local as recent Covid-19 and Brexit issues have caused supply chain concerns and impacted the quality of imported goods."

Darren Spencer, VP of EMEAA added, “Although we find ourselves in uncertain times, both here and abroad, investing in manufacturing in the UK is critical to ensuring our EMEAA customers continue to receive the quality machinery they expect from Ariens.

"Being able to brand all of our petrol zero-turn mowers with the Made in Britain mark shows them just that.”