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B&S WINS SHORTY AWARD Mower Mouth campaign is best Facebook Content
Briggs & Stratton has developed Quiet Power Technology (QPT) that reduces lawn mower engine noise. To launch the new technology in the US, Briggs & Stratton held a video contest on Facebook called Mower Mouth that exemplified perceptions of how loud and obnoxious lawn mower engines can sound.
Mower Mouth contest entrants were asked to submit videos impersonating the sound a lawn mower makes and the entries came roaring in via Instagram and YouTube. For the prize of $5,000 cash and a new lawn mower with QPT, hundreds of people demonstrated their best mower mouths using family members, pets and even a “What Does the Fox Say” parody.
The social media campaign won Briggs and Stratton the Best Facebook Content in the Shorty Awards which in have honoured the likes of Riucky Gervais, Jerry Stiller, Stephen Fry and Wiliam Shatner
