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SERVICE DEALER BUSINESS QUARTERLY Published April, June, September and December 2013
AL-KO REDEFINE DEALER DISPLAYS New showroom point of sale stands now available
AL-KO Garden + Hobby have delivered an innovative new point of sale structure in time for a busy lawnmower season, designed to create an eye-catching and informative display for their attractive and popular lawnmower range.
The unique MS-1 lawnmower display stand, designed in-house by the AL-KO Garden + Hobby UK team at Rochford GM, fulfills the three main criteria set out by feedback gathered from AL-KO's UK dealer network: compact, with an integrated point of sale information holder, and able to be displayed both individually or inline as part of a larger display.
Commenting on the new MS-1 stand, Marketing Director Mark Rochford commented: "The MS-1 is a strikingly simple design that lets the quality and strong appearance of the AL-KO lawnmower range speak for itself. In a crowded dealer showroom the MS-1 really makes the AL-KO range stand out to consumers, whilst also saving the dealer space with its compact footprint. When combined with the free point of sale sheets available to download from our website www.rochfordgm.co.uk, the MS-1 makes AL-KO stand out from the crowd. "
The MS-1 is available for AL-KO stockists to order now, and for a limited time only will be supplied free of charge with lawnmower package orders. For more information call 01963 828006 or visit www.rochfordgm.co.uk.
