Mary Evans graduated from Harper Adams in 2015 and gained invaluable experience in roles at John Deere UK and AGCO dealer RVW Pugh.
Mary Evans
In 2019 she made the decision to start her own business, ME Marketing and Events. Off to a promising start the Shropshire-Based 27-year-old had secured key clients, completing various marketing activities. COVID hit in March 2020 and a few months later, Mary was diagnosed with breast cancer, putting the business's future at risk.
“Within the space of 7 days, I had lost 80% of my client base due to them being predominantly in the hospitality industry. It was a fight or flight scenario," Mary explained.
Growing up around farming and with a passion for agricultural machinery, Mary felt the resilience of agriculture could help when moving the business forward positively. Despite being diagnosed with breast cancer, she worked on growing her client base while having treatment such as chemotherapy.
“I wanted to keep my brain active and this was important in aiding my mental health during treatment. Don’t get me wrong, there was some really tough times but I am proud that I managed to service my existing client base as well as acquire a number of large new accounts.”
After a rebranding in January 2021, Mary decided to specialise in the agriculture and tourism industries, drawing on her knowledge and contacts.
“I currently work with 5 different machinery dealerships across the UK doing a variety of activities to assist with their marketing. My knowledge, passion and enthusiasm for the industry is attractive to clients."
Working with machinery dealers who hold a range of main franchises including CLAAS, Massey Ferguson, Kubota and New Holland, Mary says her knowledge of machinery helps to shape a marketing plan that is up to date with current industry goings-on and technical information.
“Mary’s comprehensive knowledge and experience in agriculture, the ag machinery sector and marketing means that tasks can be carried out quickly with little guidance from ourselves which is great for us," said Gruff Davies of Gwili Jones Tractors in Lampeter.
