ARTS AWARD FOR JOHN DEERE
Inducted into BCA10 Hall of Fame
John Deere in the U.S has been bestowed with a prestigeous honour for their contribution to the arts.
Every year, The BCA 10 (Best Businesses partnering with the Arts in America) recognises businesses of all sizes for their exceptional involvement with the arts that enrich the workplace, education, and the community. These companies set the standard for excellence and serve as role models for others to follow. Every October, Americans for the Arts honors these companies at the BCA10 event in New York City - and this week they inducted John Deere into their Hall of Fame.
John Deere's commendation from BCA 10 said, "The company supports the arts as part of its strategic goal to enhance quality of life and to be in a better position to attract and retain employees in the many communities in which it operates worldwide. "Deere's support of the arts began in 1884 when the company underwrote the Deere Cornet Band, comprised of employee musicians who performed for fellow employees and the community. The company began a corporate art collection in 1964 by commissioning Reflections for an Era by Alexander Girard, now on display in the company's headquarters. The collection and the company's Eero Saarinen designed buildings on its Moline campus are enjoyed by employees and their families and thousands of community members. Deere now supports myriad arts and cultural institutions and arts festivals throughout Illinois. In addition, Deere employees provide countless volunteer hours annually by serving on the boards of arts organizations. Deere also provides grants, marketing and advertising support, as well as in-kind assistance to arts organizations large and small in its operating communities. "Deere's support of the arts has helped the company build employee and customer loyalty, encouraged other businesses to follow its lead and continues to enrich the arts and the quality of life in many communities throughout the United States and the world."
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