EDITOR'S BLOG
IS RECRUITMENT ANY SMOOTHER?
Have you noticed changes?
by Service Dealer Editor, Steve Gibbs
 
Steve Gibbs

With advice and campaigns for the dealer sector running, have you sensed any shifts in the staff recruitment process?

 


It's a subject never far from dealer conversation and indeed, one discussed in our pages plenty of times - but it is one that demands constant consideration. And that's staff recruitment.

 

So what is the situation like for your dealership so far this year? That's what we'd like to hear your thoughts on today please. We've run a short survey on this subject around now for the past couple of years and it'll be fascinating to hear if anything has changed much with your experiences of finding people to work in your showrooms and workshops during the past 12 months.

 

When we asked you last year, I'll be honest, those dealers who responded painted a pretty grim picture of the situation. Some choice quotes we received included:

  • "Abysmal would cover it...Quite honestly, I don't know what the answer is, but with the average age in dealerships creeping up, if we don't inject some young blood into the business, there quite frankly won't be one."
  • "A dire situation has only become worse. Wage expectations are now way too high."
  • "Schools and government need to recognise that not all pupils want to go to college or university. These pupils should be enabled to get into a working environment sooner."
  • "More technical training colleges are required"

We certainly didn't receive any accounts of dealerships having an easy time finding new people. So are these kinds of opinions above, still ringing true with your business? Or have you sensed that there has been a positive shift in your local employment market? There has certainly been plenty of advice offered on what businesses can do to attract fresh blood from various sources and our sector's trade associations are stepping up with schemes and campaigns - so have any of these helped?

 

In the most recent column in Service Dealer magazine, our industry-expert, mystery writer The Sprocket, tackled the subject once again - speaking of the hardships faced by dealers looking to recruit in a world of increased wage expectations, expanded competition from other sectors and a shrinking candidate pool.

 

Bearing all these facts in mind, The Sprocket said, " . .anyone recruiting needs to be more professional about it and present their company and packages in a clear and attractive manor. They also need to know what the modern youngster or potential candidate is expecting from their business and what career opportunities are available."

 

The Sprocket went on to advise that winning over a candidate should be about more than just pay scales. Wellbeing will be a huge influencing factor for young people today, with the spotlight on work/life balance and the importance of good mental health. Beyond this, stressing the long-term career opportunities that a sector steeped in cutting edge technology is able to offer, was also seen to be key.

 

And as indicated, help should be at hand. With the AEA, BAGMA and IAgrE combining to form the Landbased Engineering Training and Education Committee (LE-TEC), who are promoting the We Are Landbased Engineering scheme, the Sprocket pointed out there is a website and supporting documentation available to help potential candidates learn more about what the industry has to offer in terms of careers and apprenticeships.

 

So considering these factors, has your business been able to make the recruitment process any smoother?

 

At this point, I do think it's fair when we're talking about the struggles that the dealer network is facing when recruiting, to acknowledge that it's not a unique problem to people who sell and service outdoor powered equipment. A quick Google of the phrase "recruitment difficulties" brings up current matching news stories from industries as diverse as hospitality, the military, the medical sector, construction - almost every job you can think of really.

 

It may be cold comfort to know that others in entirely separate spheres are having a hard time too when you can't find someone to fill that gap in your workshop, but it does seem to be a fact of working life in 2024.

 

Anyway, we're running a brief survey on the subject again today. Our dealer readers' input always plays the most important role in shaping our understanding of what's happening in the network, and revisiting the survey again today will highlight your up-to-date perspectives, deepening our insights into the recruitment situation. So please if you can spare a few moments, do share your views.

 

As ever, we'll publish the results and a cross-section of your comments in the upcoming issue of Service Dealer magazine. Thanks in advance for your always much appreciated help.

 

TAKE THE SURVEY.

SURVEY
RECRUITMENT 2024 SURVEY
What's the current situation?
 
Take our recruitment survey

We're running a short survey today, asking our dealer readers for their thoughts on what it's currently like searching for staff for the dealership?

 

Will we print the results and a selection of your comments in the upcoming issue of Service Dealer magazine. Thanks for your help.

 

TAKE THE SURVEY


NEWS
'BIGGEST EVER' GM DEALER EVENT ANNOUNCED
Set for September
 
Moulton Grange Country Estate

In our WEB ONLY story, supplier says they will be showcasing their product ranges and highlighting support for dealers in its biggest-ever garden machinery event.

 


EGO OWNER ACQUIRES
Power tool company
 
EGO owner acquires

Business says the acquisition means professionals can look forward to a growing selection of power tools and cordless garden equipment.

 


The Chervon Group, who own the EGO brand of cordless machinery, have announced today (17th May 2024) that they have acquired the former Flex Scandinavia AB from the Ahlsell Group with effect from June 1, 2024.

 

 

With this acquisition, Chervon say they expand their presence primarily in the Swedish and Scandinavian markets, strengthening its position as a supplier in the power tool and outdoor power equipment industry.

 
In an official statement the company said, "By integrating Flex Scandinavia AB into the Chervon Group's global network for the Flex and EGO brands, the company will be able to extend its reach, improve the efficiency of its supply chain and bring new products to market even faster."
 
The statement continued, "The acquisition of Flex Scandinavia AB is in line with both brands' commitment to maintaining the highest quality standards and continuously improving customer experience. Professionals can look forward to a growing selection of high-quality power tools and cordless garden equipment tailored to their needs. An in-house repair workshop and a large warehouse with its own repair service also increase service and product availability."

90TH BIRTHDAY CELEBRATION FOR DEALERSHIP FOUNDER
Remarkable milestone
 
90th celebrations

Amidst the festivities, guests were treated to a piece of history as they admired an iconic Fordson tractor, with deep roots in the family's lore.

 


Ken Vincent, the entrepreneur behind Vincent Tractors & Plant, marked a remarkable milestone on Wednesday, May 8th, 2024, as he celebrated his 90th birthday surrounded by family, friends, and well-wishers.

 

Ken Vincent making the first cut of his birthday cake 

 

Ken, alongside his beloved wife Esme, embarked on a journey in 1966 to build what would become a cornerstone in the local agricultural community.

 

"The journey with Vincent Tractors & Plant has been an incredible adventure, and I'm grateful for every moment, a lot of customers have become friends over the years," said Ken.

 

There was a celebratory atmosphere at the dealership's Fraddon branch as old friends and new acquaintances gathered to honour Ken's legacy and toast to his enduring spirit. "Thank you to everyone who has been part of this journey," Ken told the crowd.

 

Ken adjusting the Fordson engine

 

Amidst the festivities, guests were treated to a captivating piece of history as they admired the iconic Fordson tractor, a cherished relic with deep roots in the Vincent family lore. Originally owned by Ken's Aunt and Uncle, this historic tractor holds a special place in the annals of Vincent Tractors & Plant's heritage, as talked about in the company’s 50-year celebration video. Recently acquired at auction by Chris Vincent, Ken's grandson, the Fordson tractor has undergone meticulous restoration, serving as a poignant reminder of the enduring legacy that Ken has built over the decades.

 

"Agricultural sales and engineering has been my life's passion, and Vincent Tractors & Plant has been my greatest joy," Ken remarked.

 

A spokesperson for the dealership added, "As Ken enters his 10th decade surrounded by the love and admiration of his community, we extend our heartfelt wishes for many more years of joy, laughter, and cherished moments with his beloved family and friends."

A 'LEGEND IN MACHINERY SALES' RETIRES
Following 34 years service
 
Laurence White

Dealership says he leaves behind a legacy of passion, dedication and unparalleled salesmanship.

 


After 34 years of dedicated service in machinery sales, T H White have announced that Laurence White has bid farewell to their Machinery Imports division, leaving behind a legacy of "passion, dedication and unparalleled salesmanship."

 

Laurence White

 

In a statement on the company's website, T H White said that Laurence’s illustrious career spans over three decades, during which he has consistently demonstrated an unwavering commitment to excellence. Joining T H White Machinery Imports eight years ago, Laurence brought with him a wealth of experience and an infectious enthusiasm that energised the entire team.  


The statement continued, "Throughout his tenure, Laurence’s passion for machinery sales never waned. Even in his final week, he remained at the forefront, actively engaging in selling and demonstrating machinery with the same fervour as he did on his first day. His dedication was exemplified by a remarkable feat in his last days, where he successfully sold nine Ferris Zero Turn mowers to a local authority - a testament to his unparalleled salesmanship and deep industry knowledge."


Beyond his professional achievements, T H White said Laurence is known for his passionate demeanour and genuine care for his colleagues and clients. "His approachable nature and willingness to go the extra mile have earned him the respect and admiration of all who have had the pleasure of working with him," they said.


Laurence says he now plans to spend more time with his beloved family, indulge in his passion for motorbikes, and navigate the tranquil waters aboard his narrowboat.


The dealership's statement concluded, "To Laurence, we express our sincere gratitude for his invaluable contributions to T H White Machinery Imports. His dedication, enthusiasm and unwavering commitment to excellence have made a lasting impact on everyone fortunate enough to work alongside him. As he begins this new chapter, we wish him all the best in his well-deserved retirement. Farewell, Laurence, and may your future be as fulfilling as your remarkable legacy."

FURTHER SPONSOR ANNOUNCEMENT
For 2024's Service Dealer Conference & Awards
 
Service Dealer Conference & Awards

Another company's support for November's event has been revealed.

 


A further manufacturer who will be supporting November's Service Dealer Conference & Awards has been announced.

 

 

Milwaukee will be returning, this time as a Silver Sponsor.

 

 

Service Dealer owner Duncan Murray-Clarke said, "We have so much great content lined-up for our dealer delegates at this year's Conference, I can't wait for everyone to return to Stratford-Upon-Avon.

 

"Also it's fantastic to welcome Milwaukee back, who this year have chosen to up their support from Networking to Silver Sponsor - for which we thank them."

 

Rhys Adams, Milwaukee's National Sales Manager OPE, added, "Milwaukee is delighted to be a sponsor of the Service Dealer Conference 2024. The conference offers a brilliant opportunity to celebrate the achievements of our partners.  

 

"Milwaukee is committed to driving unrivaled performance and productivity to Outdoor Power Equipment professionals through groundbreaking developments in battery-powered technology, motors and electronics. From our roots in the MEP trades, and now with the landscape professional, we are dedicated to provide innovative, trade-focused solutions so users can perform an entire day’s work on one battery system."

 

The theme for this year's Service Dealer Conference has been announced as Driving Success and it will take place, along with the Dealer Of The Year Awards, once again at the Crowne Plaza, Stratford-Upon-Avon on Thursday 28th November 2024.

 

For more information on how you can be a part of the event and to stay updated on conference news visit our website or follow us on social media @servicedealer

DISTRICT SALES MANAGER APPOINTMENT
Overseeing 30 dealerships
 
Neil Pirie

Role will include optimising stocking levels and maintaining brand standards to managing enquiries and driving sales volume, to ensure growth of the network.

 


Polaris UK has announced the appointment of Neil Pirie as the new district sales manager for the north of England and Scotland, where he will be overseeing 30 Polaris Off Road dealerships spanning from Liverpool to Shetland.

 

Neil Pirie


As a DSM, the manufacturer says Neil will play a pivotal role in supporting dealerships across the region. From optimising stocking levels and maintaining brand standards to managing enquiries and driving sales volume, his role is to ensure the success and growth of the dealer network due to his extensive industry knowledge.


With an impressive career, from serving in the RAF Regiment to sales management roles with manufacturers like Subaru, Volkswagen, and BMW, Neil brings a wealth of experience and expertise to his new role.


Reflecting on his transition to Polaris UK, Neil said, “Having always been an outdoors guy, from my time in the military to now, I love vehicles and driving. With my motor industry background, I feel I am in an ideal position to enhance the off-road team and the dealer network.”


Neil officially joined Polaris UK on 8th April 2024.

QUEST TO FIND OLDEST WORKING MACHINE
Manufacturer celebrating milestone
 
Quest is on

As part of marking 25 years in the UK, company is calling upon owners to come forward and showcase their enduring machines.

 


Avant Tecno, manufacturer of compact loaders, is embarking on a quest to uncover the oldest Avant machine still in operation in the United Kingdom. 

 

 

As part of its celebrations marking 25 years of operations in the UK, the manufacturer is calling upon owners to come forward and showcase their enduring machines.

 

"Do you own the oldest working Avant loader in the country?” said Raimo Ala-Korpi, managing director of Avant UK. “We're on a quest to find the longest-serving Avant loader still in operation, and we need your help!”

 

The company says the search for the oldest loader in the UK not only aims to identify a piece of machinery with longevity but also serves as a tribute to the brand's journey over the past quarter-century in the UK market. Raimo expressed his pride and delight at the expansion of the UK market for Avant Tecno, saying "We are thrilled to see how much the UK market has expanded over the past 25 years."

 

The company says if you believe you own the oldest working Avant loader in the UK, don't hesitate to reach out and become a part of their celebrations.

SPONSORED PRODUCT ANNOUNCEMENTS
STIHL EXPANDS AS SYSTEM
Three new tools
 
HSA 30

STIHL has expanded its AS System range with the introduction of the HSA 30 and HSA 40 hedge trimmers, along with the FSA 30 grass trimmer.

 


STIHL has expanded its AS System range with the introduction of the HSA 30 and HSA 40 hedge trimmers, along with the FSA 30 grass trimmer, providing gardeners with compact, lightweight, and efficient tools for tackling various tasks with ease.

 

HSA 30

 

The HSA 30 and HSA 40 hedge trimmers are designed to make light work of fresh growth on small hedges. Both models feature high-quality diamond-ground and hardened blades, ensuring a clean cut and long-lasting sharpness. Weighing in as the lightest hedge trimmer in STIHL’s extensive range, the HSA 30 is perfect for all home gardeners. Additionally, these trimmers operate almost silently, offering a peaceful gardening experience. With impressive working times of 50 and 40 minutes respectively, users can easily complete their tasks on a single charge. Plus, with a lifetime supply of gearbox grease included, maintenance is hassle-free.

 

HSA 40

 

For more demanding tasks, the HSA 40 boasts 25% better cutting performance than the HSA 30. The HSA 40 features a 5cm longer cutting bar, 2mm larger tooth spacing, and comes with an extra AS 2 battery for extended working times.

 

FSA 30

 

In addition to hedge trimmers, the STIHL FSA 30 is the first grass trimmer to feature in the AS System range. Designed for small gardens, this trimmer offers optimum balance and control with its lightweight design and adjustable loop handle. Its extendable shaft and adjustable trimming head ensure customisation for users of different heights, providing a neat and even cut for lawn edges. 

 

With a working time of up to 19 minutes on a single charge, the FSA 30, equipped with PolyCut blades, delivers efficient performance and durability.

 

For more information, please visit www.stihl.co.uk

COBRA CHALLENGE ALLETT
With their new range of cordless Fortis Cylinder lawnmowers
 
Cobra Fortis cylinder lawnmower powered by EGO

Leading garden machinery brand Cobra are going head-to-head with Allett by launching their new range of Fortis cylinder lawnmowers powered by EGO’s 56v Peak Power battery technology. 

 


Leading garden machinery brand Cobra are going head-to-head with Allett by launching their new range of Fortis cylinder lawnmowers powered by EGO’s 56v Peak Power battery technology. With a focus on innovation, the companies have joined forces to create a unique offering for lawn-lovers and groundskeepers in the form of the new ‘Fortis powered by EGO’ products.

 

 

The Fortis Powered by EGO models are equipped with a six-blade precision cutting cylinder, featuring razor-sharp blades that deliver a remarkable 79 cuts per meter whilst ensuring a clean cut every time. With adjustable height settings ranging from as low as 3mm to 30mm with the 10 bladed cartridge, a grass bag capacity between 55ltr-90ltr, as well as a steel front roller for those coveted lawn stripes, gardeners and groundskeepers can achieve a professional finish every time.

 

Peter Chaloner, Managing Director at Cobra Garden Machinery, commented: “We are thrilled to introduce the new cordless Cobra Fortis cylinder lawnmower range to the market. These lawnmowers embody our commitment to innovation and quality, and we believe they will set a new benchmark in fine lawn and sports pitch maintenance. By leveraging EGO’s 56v Peak Power battery technology and heavy-duty design, we believe we are offering a superior mowing experience that meets the evolving needs of our customers. 

 

“This partnership between Cobra and EGO Power+ is all about bringing the ultimate tool to lawncare enthusiasts across the country. We understand the joy and pride that comes with a well-maintained lawn, and with the Fortis Cylinder Mower Powered by EGO, we're empowering homeowners and groundskeepers to achieve impressive professional-grade results with ease.”

 

The new Fortis range combines Cobra's expertise in precision cutting with EGO's advanced 56v Peak Power battery technology. EGO’s batteries boast the highest energy capacity in a portable battery than any other garden tool meaning they last longer and charge quickly. EGO’s unique ARC-shaped battery design and KeepCool™ Technology work together to prevent overheating and each battery is interchangeable across the entire EGO cordless range.

 

But it's not just about cutting grass, it's about nurturing the lawn to its fullest potential and keeping it healthy all year round with minimal effort. With six additional interchangeable lawncare cartridges, including a verticutter, scarifier, dethatcher, aerator, turf rake and lawn brush this is more than just a lawnmower, it's a complete lawn care system.


Whether a homeowner has a small urban garden or a sprawling outdoor space, there's a size perfectly suited to their needs. But also, an ideal choice for bowls clubs or those who need to maintain cricket square. With cutting widths ranging from 14" to 25" and two Fine Turf models featuring 10 bladed cylinders, grooved rollers and turf rakes fitted as standard, achieving a beautifully manicured lawn or sports pitch has never been easier!


The Cobra Fortis 17E has recently gone head-to-head with the new Allett Cambridge 17 on popular YouTube channel Machinery Nation. To see the results please click here

 

For more information on Cobra visit: www.cobragarden.co.uk 

 

Or to become a Cobra dealer, please contact Andy Marvin on: 07771 581 296 or call our sales team: 0115 986 6646 today.

Servicing Dealer Industry First, Profit Second
Gardentrader continues to reinvest all revenues

 

That’s the philosophy of Garden Trader and we have maintained our affordable annual subscription at £96 for the whole year.  This equates to 26p per day and an average of just 83p for every potential customer the site delivers to dealers. Garden Trader has 160 skilled dealers subscribed up and down the UK and they are all benefiting from the 1m+ dealer search impressions the site generates each year.  People want to buy from people and this highly targeted website is delivering quality leads to subscribed dealers for just 26p per day. 


Our 2020 Summer research showed that on average, each Garden Trader dealer will be sent 114 new customers (or people with a buying intention walking through your door) per year.  This works out at 83p for each new customer. A subscription rate designed to be all inclusive delivering unrivalled online results.  

 

This site was purpose-built just for skilled servicing ground care dealers by the team that bring you Service Dealer Magazine. It is easy and quick to register and costs just £96 + VAT per year for a full listing.  As this dealer site is designed to promote the UK dealer network, all revenues in 2022 will continue to be reinvested into promoting the site online and so supporting the dealer network.

 

Join the country’s only independent specialist website, created by the team that bring you Service Dealer. Join our subscribed Garden Trader dealers now by clicking on “Register Dealership” and let's fight back against the zero value retailers.

 

Map of dealerships registered with Garden Trader

 

FIND OUT MORE

JOBS
PROGRAMME LEADER
Technical / Equipment Management
 
Bernhard Academy

The Bernhard Academy is seeking a motivated individual to join them in developing technical workshops to enhance industry skills.

 


ADVERTISE YOUR JOBS HERE
Amazing success rates!
 
Advertise your jobs on Service Dealer Weekly Update

Advertise your recruitment needs on Serivce Dealer Weekly Update and reach our targeted audience of recipients every week.

Contact Nikki Harrison for details - 01491 837117


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