F. R. Sharrock Limited, have signed a partnership agreement with Spearhead Machinery which will see the dealer take responsibility for the distribution of the manufacturer’s Amenity range of products in the North and Midlands of the UK with immediate effect.

L-R: Simon Gurney, area sales manager, Spearhead Machinery with Steve Hanlon, sales director Sharrocks

Commenting on the partnership, James Sharrock, managing director of F. R. Sharrock said, “We have been considering options for our amenity flail and rotary mowers for the last couple of seasons as requirements from the market have changed. We wanted a manufacturer who was capable and prepared to work with us on development. Spearhead have long been known for over-engineered, high-quality products and with their recent commitment to this sector we are confident that they will exceed our customers’ expectations in our new wide area flail and rotary mowers”.

Sales director of F. R. Sharrock, Steven Hanlon, added, “Our hire team operate the largest fleet of trailed WAM’s in the UK, with units from most manufacturers so we are familiar with the strengths and weaknesses of each brand. This knowledge has been shared with Spearhead’s engineering team over the last nine months and incorporated into designs which have undergone rigorous testing with results that are nothing short of spectacular. In the meantime, our sales teams have been working hard with the current Roliflail, Trident and Twiga flails with impressive results, especially when you consider the COVID lockdown.”

Speaking after the signing of the agreement, Antony Prince, Spearhead’s director of sales & marketing said, “We are committed to becoming the first choice for the end-user in the amenity sector and the appointment of Sharrocks is a logical step in achieving this.”