Horsch has partnered with Johnsons of Cheadle to provide its full range of cultivators, drills and sprayers to customers in Staffordshire.

L-R: Gareth Burgess (Horsch UK area manager); Mick Gallimore (sales); Phillippa Bourne (sales); Les Bailey (sales manager)

Johnsons has two branches, one at Cheadle and one at Eccleshall, and, as a Case IH main dealer, has huge experience supporting large arable farms through to smaller dairy farms.

“We like the strength, reliability and productivity that is associated with the Horsch brand and speaking with our customers, they are keen to have the brand too,” said Les Bailey, sales manager at Johnsons. 

The two branches comprise a staff 17 with five service engineers and serve distinctly different customer groups. The Cheadle branch covers a predominately dairy area whilst further south, the Eccleshall branch serves a large arable customer base.

Stephen Burcham, general manager for Horsch UK, added, “The high level of expertise, customer service and support that Johnsons of Cheadle provide is well-known in the region. I’m delighted that we are working with them and supporting farmers across Staffordshire."