The new look, redesigned Service Dealer magazine is now bi-monthly and includes a host of new and familiar features.
Jan / Feb 2014 issue contains:
2014 STATE OF THE INDUSTRY REPORT HERITAGE AWARDS PROFILE OF DAVID WITHERS LIVES REMEMBERED BTME PREVIEW LAMMA PREVIEW DIARY OF A SEASON + 2014 EVENT PLANNER
NEW HOLLAND GOLDEN JUBILEE TRACTOR Specially made to celebrate 50 years of Basildon plant
New Holland's Basildon plant will celebrate half a century of continuous tractor operations in 2014. To commemorate this important milestone, exclusive Golden Jubilee editions of the T7.270 Auto Command and T6.160 Auto Command will be produced and a range of celebratory events will take place throughout the year.
These exclusive tractors were unveiled at the LAMMA Show for the first time. They will only be built during the Jubilee year, limiting their number to create two future Basildon icons. In addition to these two celebratory tractors, all models produced in Basildon in 2014 will feature a special 50th anniversary decal, which recalls the elegant lines of the T6 and T7 tractor ranges.
"The New Holland plant at Basildon has been at the centre of our tractor operations for 50 years. Today it produces tractors in the 120 - 270hp range, which are helping farmers and contractors across the globe to farm in an ever more productive, sustainable and efficient manner." Stated Carlo Lambro, Brand President of New Holland Agriculture.
He added: "These exclusive Golden Jubilee editions celebrate the unparalleled success of both the T7.270 Auto Command and the T6.160 Auto Command. The special events will also provide us with the opportunity to say thank you to the generations of colleagues who have contributed to New Holland's success."
The construction of a purpose built factory for the fully integrated production of tractors began in 1962, and the 15th May 1964 saw the very first tractors go down the production line of Europe's most modern tractor manufacturing facility. A quarter of a century later, in 1989, over two million engines had been produced and the now iconic Ford 7810 Silver Jubilee model was launched to commemorate this important milestone. Another key year for Basildon was the unveiling of the state-of-the-art visitors' centre in 2012, the same year the plant achieved Bronze World Class Manufacturing status and the UK Prime Minister, David Cameron, visited the factory.
Since 1964 over 1.6 million tractors and 3.1 million engines have been produced at Basildon. Today the plant employs more than one thousand people dedicated to producing industry-leading tractors. The facility can accommodate more than 10,000 different product specifications and 85% of total production is exported across the globe.
