AriensCo held its annual dealer meeting at the home of British motor racing, Silverstone on 8th September.

The day was led by the senior management team including Jochen Schneider, executive vice president of EMEAA and Darren Spencer, vice president for EMEAA with all on-programme dealers for Ariens, Countax and Westwood invited. 

The meeting's theme was Pole Position and showcased the company's new products, people and support.

The event gave dealers the chance to learn about the news for 2023 including AriensCo’s expanding range of petrol and battery powered zero-turns and a new commercial brand, joining the company's family.

The meeting will also gave dealers the chance to discover new systems that the company said would help market their dealerships and encourage growth and Ariens Academy - a programme to educate and train dealers on its products. 

This was the first in-person dealer meeting since 2019 where, due to Covid-19 restrictions, the manufacturer had to hold virtual meetings and smaller roadshows. 
 
Darren Spencer,said he was excited to finally meet dealers face to face again. "While our virtual meetings and roadshow helped us through tough times, it was great to see all of our dealers again in person. We've been working hard to deliver on new products, partnerships and systems that are going to put us and our dealers in pole position now, and in the future."