We are pleased to announce the launch of the SERVICE DEALER BUSINESS MONITOR, a regular report which will ‘take the temperature’ of the dealer trade during the year - and we invite applications from UK dealers to join the 2014 Service Dealer Panel.

The Panel will be surveyed quarterly to gain an overview of business confidence, the cost of doing business and other aspects of running a dealership.

The composition of the panel will be made up of dealers who represent the various business activities within the land-based engineering sector (garden machinery, professional turfcare, farm machinery and ATV /Quad). It will also reflect different turnover groups, franchises and be geographically spread to represent dealers across the whole of the UK.

We will survey dealers at end of each quarter (March, June, September and December) and the full results will be published in Service Dealer magazine and on our website.

The survey will be carried out online, with the survey form taking no more than 10-15 minutes to complete, with selected responses being followed up by phone. The survey will focus on five key areas:

• BUSINESS CONFIDENCE
• COST OF DOING BUSINESS
• STAFF AND TRAINING
• TECHNOLOGY WITH THE BUSINESS
• MARKETING ACTIVITY

No company financial results will be requested, the identity of the panel will be confidential and no individual responses will be reported apart from selected Comments which will always be anonymous.

Chris Biddle, editor of Service Dealer says, “Service Dealer is in a unique position to gather and collate business intelligence from across the UK dealer network, which can only benefit the industry as a whole.”

If you are interested in being part of the Service Dealer Panel, CLICK HERE to make application to join and for more details.