Briggs & Stratton has announced the appointment of Jamie Bailey as the company's new business development manager for electrification, leading Briggs & Stratton’s electrification strategy across EMEA.

Jamie steps into the role following five years of within the company, having progressed from service technician within the UK market to regional technical service leader for Central Europe, later expanding his responsibilities to include Southern Europe, the Middle East, Africa and India.

In his new position, Jamie will lead efforts to support and accelerate Briggs & Stratton and Vanguard Battery Systems’ electrification initiatives across the EMEA region. The company says he will help identify new business opportunities, strengthen customer relationships and support the growth of their evolving power solutions portfolio as it progresses its transition towards electrification and new technologies.

Philipp Deubel, senior director of sales EMEA, said, “Jamie brings a rare combination of technical expertise, commercial awareness and strong customer relationships to this role. He understands both our products and our markets extremely well, which will enable him to play an important role in supercharging our growth and electrification ambitions across EMEA.”

Commenting on his appointment, Jamie Bailey said, “Electrification is a fast-moving and important area for our industry, and I’m looking forward to working closely with our customers, partners and teams across EMEA.”