The ATCO lawnmower brand is making a return to Northern Ireland and the Republic of Ireland, following GGP UK Limited's appointment of Cyril Johnston & Co., Ltd, as the exclusive distributor for ATCO garden machinery in Ireland.
Cyril Johnston's Head of Sales Mark Mallon
The ATCO brand has a long history across Ireland. Despite being absent from the market for several years, Cyril Johnston's Mark Mallon says residual customer loyalty remains strong.
Mark says, "ATCO machines enjoy a great reputation and a strong customer following in Ireland - north and south. Despite being away from the Irish market for a number of years, ATCO continues to resonate with Irish gardeners, many of whom grew up with the brand.
"With ATCO having now having returned to the Irish market, the reaction from dealers has been overwhelmingly positive. The combination of a positive brand legacy, an extensive range, attractive stocking terms, clearly defined dealer territories, together with the support and commitment of a local distributor have combined to make ATCO a compelling proposition for independent garden machinery dealers in Ireland."
Spearheading the development of the ATCO brand across Ireland, is Mark's colleague Gareth McMurray. An experienced sales professional, Gareth is focused exclusively upon developing ATCO's presence in Ireland.
Gareth says, "We've developed a strong proposition to underpin the development of ATCO in Ireland. ATCO dealers benefit from extended credit terms on their initial order, same day dispatch on all orders received before 3pm, together with a special allowance for demo machines.
"However, the ATCO proposition is about much more than simply selling mowers or shifting boxes. It's about developing dealer partnerships to underpin the long term development and growth of the ATCO brand across Ireland. During the year, we'll be rolling out a series of marketing initiatives to communicate the ATCO brand message and values to consumers."