Ariens UK, which includes Countax and Westood garden tractors and ECHO outdoor power tools in its portfolio, has announced a number of changes to its management structure. 

Senior Vice President of International Sales and Marketing for Ariens, John Horn will assume the position as leader of the UK Sales and Marketing teams alongside his other international responsibilities. As such, he will work closely with European Manager Darren Spencer and the international leadership teams to further develop the subsidiaries located in the UK and Scandinavia.  

Jef O’Riley, Ariens Company European Marketing Manager, will report directly to John as part of the new structure.

Steve Campbell, formally UK Sales Manager has been made ‘Product & Business Development Manager’. Steve will also report to John Horn and under his new role will take responsibility for product management of the Countax, Westwood, ECHO and Ariens brands in the UK. He will also lead the commercial sales efforts, identifying opportunities and supporting dealers in their relationships with commercial customers.

Matt Wilson, along with his current responsibilities, completes John’s new team in the role of ‘Senior Area Sales Manager’. He will oversee the UK sales team on a day-to-day basis.

Ariens Company has also taken the opportunity to redistribute the territories of the four Area Sales Managers to complete the structure for the company’s long-term goals.

A 'Brit', John Horn gained a degree in Manufacturing Engineering at Brighton College of Technology from 1966 to 1971 before attending the University of Toronto where he gained an MBA in Business Administration. He then worked for Atlas-Copco and Sanp-On Tools for a number of years before joining Ariens in 2010