AGCO have announced the strategic decision that the production of Lely branded green harvest machinery will come to an end in March 2020, in the German factories Wolfenbüttel and Waldstetten.

The company says the new production sites for round balers in Wolfenbüttel and for loader wagons in Waldstetten are currently operating at full stretch for the current Lely brand and for the AGCO full line brands Fendt and Massey Ferguson (MF). After presenting the new round baler and loader wagon ranges at Agritechnica in November 2017, the order intake and demand for Fendt and MF machinery have developed significantly faster than initially expected according to AGCO.

After discontinuing the production of mowers, tedders and hay rakes from Lely in April 2018, AGCO will also stop the production of Lely branded round balers and loader wagons in March 2020.

“We are very pleased to see that the AGCO full line strategy with the major brands, Fendt and MF, takes effect. With the decision to end the production of green harvest machinery from Lely, we provide clarity on the market in good time”, said Dr. Rob Smith, Senior Vice President and General Manager for the AGCO Region Europe and Middle East (EME).

Furthermore Dr. Smith announces substantial investments in the product development and expansion of the production sites in Feucht, Waldstetten and Wolfenbüttel.