On Wednesday this week (5th July 2023) Rea Valley Tractors (RVT) signed heads of terms to acquire neighbouring dealer Teme Valley Tractors (TVT). 

TVT has a reputable and long-standing history supporting the New Holland and Kuhn ranges say RVT, who issued a statement explaining this acquisition "will combine a wealth of technical knowledge and understanding of the brands to help better serve the local agricultural community."

The statement continued, "Customers will benefit from an enhanced offering in the region with more choice of New Holland and Kuhn equipment available within the larger group. There will also be an expanded product range from a single provider, offering additional brands such as JCB materials handling equipment, Bailey Trailers and domestic ground care products like Milwaukee and Stihl that are all core franchises held by Rea Valley Tractors."

TVT Welshpool

Both TVT Welshpool and Knighton branches will continue trading from the current locations, and TVT employees from both businesses will transfer to Rea Valley Tractors at the completion of the deal, targeted to be the end of September. This will include Graham Probert and Martyn Hall who will continue in key management roles within the business. 

Rea Valley Tractors made a number of changes to the business in November last year including being appointed the New Holland Agriculture dealer over a larger trading area with three new branches, and the expansion of its JCB territory into Cheshire. The three new branches are located in Middlewich (Cheshire), Ormskirk (Lancashire) and Denbigh (North Wales).

TVT Knighton

Simon Clarke, Chairman of Rea Valley Tractors said, “The agricultural machinery industry has been through a period of substantial change; RVT has been at the forefront of that. I am delighted to have reached an amicable agreement with Graham and Martyn to acquire TVT. This acquisition will benefit all our stakeholders: customers, staff and suppliers. I look forward to working with Graham, Martyn and the TVT teams over the coming years”.

With this acquisition, Rea Valley Tractors will operate from a total of nine locations, with each branch being a fully functional sales, service and parts operation that can independently serve each local area. 

 
RVT and TVT say they will continue to work as usual, while making the necessary preparations for the future collaboration and integration.

Teme Valley Tractors began in May 1983 before expanding into Welshpool in 1993, with Martyn Hall and Graham Probert managing the Welshpool and Knighton businesses respectively.

Graham Probert, managing director at TVT Knighton commented on the acquisition, saying, “We’re welcoming the agreement, as it brings clear opportunities and benefits for both our customers and our respective teams. Both companies have the same shared family values and dedication to understanding and focussing on the customers needs; each with a well-established and knowledgeable team, and we look forward to the next chapter with Rea Valley Tractors”.