SALTEX 2025, which takes place at the NEC Birmingham on Wednesday 12 and Thursday 13 November 2025, has announced this year's theme as ‘Power Up Your Performance’.

Organisers say the theme "captures SALTEX’s ambition to energise the sector from smart technology and new skills to expert advice and opportunities to grow."

Sarah Hunter, head of events at the Grounds Management Association, confirmed, “The 2025 theme, ‘Power Up Your Performance’, captures the ambition behind everything we’ve got planned for SALTEX 2025. We’re introducing fresh features and new thinking to create even more value for visitors and exhibitors. It’s shaped by what the industry’s told us it needs, and we can’t wait to welcome everyone back to the NEC.”

Geoff Webb, CEO of the GMA, added, “SALTEX is built around the needs of the industry, and this year’s show reflects exactly that. From grassroots to elite level, every detail of the 2025 show has been shaped by the real-world needs of groundspeople today. And what makes SALTEX truly unique is that all revenue is reinvested directly into supporting the sector.”