STIHL GB has welcomed more than 70 dealers from across the Republic of Ireland and Northern Ireland to a dedicated launch event ahead of the formation of STIHL UK and Ireland in January 2027.

Held at Shamrock Lodge in Athlone, the event gave prospective STIHL dealers the opportunity to learn more about the company, meet key members of the team and discover the support that will be available to them from next year.

Following welcome refreshments, dealers received a full introduction to the company through a series of presentations led by STIHL GB managing director Kay Green and colleagues from across the business.

The event gave dealers an overview of the manufacturer's product portfolio and its approach to supporting its specialist dealer network, including technical services, training, Commercial Solutions and marketing support across the Republic of Ireland and Northern Ireland. Attendees also had the opportunity to meet the team and discuss plans for the Irish market before exploring the STIHL On Tour mobile showroom, which showcased a selection of upcoming products and innovations.

Kay Green, managing director of STIHL GB, said, “The launch event was an important opportunity for us to meet dealers from across the Republic of Ireland and Northern Ireland, introduce them to the STIHL team and share our plans for the future.

“Our specialist dealer network is critical to the STIHL business, providing customers with expert advice, exceptional service and trusted aftersales support. As we prepare for the formation of STIHL UK and Ireland in January 2027, we are committed to building strong relationships with our new dealer partners and providing them with the training, technical expertise, marketing activity and commercial support they need to succeed.

“It was fantastic to see so many dealers in Athlone and to experience such enthusiasm for STIHL and the opportunities ahead. We look forward to working closely with them as we establish and grow the STIHL dealer network across Ireland.”